The concept of IMG4 started at the Burton family kitchen table, as we began to learn the latest health and wellness benefits of gratitude. The research was so compelling and convincing that a greater emphasis and increased awareness of gratitude quickly became a family ritual: A small white board placed in the middle of the table was rapidly filled with messages of gratitude, ranging from thankful expressions for a great cup of coffee, to critical mindfulness for our health and happiness.
Linda Roszak Burton, Owner, ICF-ACC Certified Coach and Brain-Based Coach from the NeuroLeadership Institute. As an outcome of her research and evidence-based coaching practice, (www.drwcoaching.com), she develops gratitude programs and related IMG4 products to advance and advocate for the health and wellness benefits of gratitude.
John C. Burton, Co-Founder and Director of Marketing, considers IMG4 to be a movement. The widespread prevalence of negativity, fear and skepticism in our society furthers the human need—or demand—for recognizing and valuing the meaning and inspiration in our daily lives. IMG4 products support active practices of gratitude in order to sustain higher levels of positivity, and ultimately shift to more hopeful and proactive mindsets.